What is Media Archaeology?

Abstract

In *What is Media Archaeology?*, Jussi Parikka explores the interdisciplinary field that examines how past media technologies influence contemporary cultural practices. By employing a map metaphor rather than app-centric narratives, Parikka guides readers through the complex interplay between historical and current media landscapes. The book’s seven chapters delve into theoretical underpinnings and eclectic methodologies employed by scholars and artists who investigate the intersections of old and new media. Central to this exploration is the concept of "strategic amnesia," where digital culture often overlooks its roots in older technologies, perpetuating a false sense of novelty. Parikka argues that understanding past media artifacts—such as film projectors or vinyl records—enriches our comprehension of current technological trends and cultural practices. Through case studies and critical analysis, the text challenges readers to adopt an archaeological approach to contemporary media, emphasizing the cyclical nature of technological innovation and obsolescence. This approach underscores how nostalgia, adaptation, and remediation play pivotal roles in shaping modern digital cultures.

(The abstract and keywords were prepared retrospectively for indexing purposes using AI-assisted tools and editorial review, based on the original article. They did not appear in the original publication.)